Design of a Monthly Newsletter with Communication Strategy Included
We transformed an ineffective newsletter into a success. A strategically planned campaign and interactive, well designed newsletter resulted in 4 x the opening rate, 3x the response rate and instant placements.
We redesigned the old Mednurse newsletter that had barely any responses or clicks into correspondence that reflects Mendurse’s Corporate Identity, interactively allows recipients to react to every individual offer and is filled with well designed calls to action. The clean design is familiar due to its similarity with the corporate website. All these improvements instantly affected the response to the Mednurse Newsletter and has resulted in numerous placements since its launch.