Have a website that nobody looks at? What is your online marketing strategy?
In a world that is increasingly digital, many purchase and life decisions are made online. If your company is nowhere to be found on the World Wide Web, you are already losing.
Having the right online marketing strategy for your company can turn your business around in months. 4 Loop – Digital Consulting specializes in evaluating each case individually and finding the most effective ways to bring customers and / or users to your website. Online marketing consists of many different things and can be daunting to those without experience or background in the field. With our many years of training and experience in corporate online marketing, we can take that burden off your shoulders and help you turn your online presence into a success.
Search Engine Optimization (SEO): Making your company more relevant to Google and other major search engines is key to your online marketing success. There are many tricks and strategies to know, things to avoid and methods to pay close attention to. SEO consists of approximately 30% onsite optimization (making sure your website is found by search engines and the content and structure deemed as relevant and high quality) and 70% offsite optimization (making your website and its content seem highly relevant to search engines and thus increasing its ranking on the Search Engine Results Pages or SERPs). 4 Loop can assist you in improving both.
Search Engine Marketing (SEM): Traffic on your website can also be effectively generated through paid online advertisement. This can be done in the form of Google Adwords, paid social media advertising, display advertising (banner ads) and affiliate marketing. 4 Loop offers the management of all these paid advertising campaigns, ensuring a higher Return on Investment due to constant tracking, measurement, analysis tweaking and negotiation. Not only do we make sure that over time, these paid ads become as efficient as possible, we also make sure that you stay informed throughout the whole process. If you know what you are doing, SEM can be a very effective way of driving traffic to your website and converting that traffic into revenue. And we know what we are doing!
Content Marketing: One of the easiest and most effective ways to make your website relevant to Search engines AND get your message out there is via content marketing. Well organised and search engine friendly articles can be posted on your website, blog, linked to Facebook, Twitter, posted on other blogs and spread across the web for numerous people to stumble upon and read. This creates backlinks to your website, as well as directing the attention of 1000’s to your website. The more relevant your content, the more visitors you will drive to your website. 4 Loop can help you manage and spread the content, as well as coming up with a communication strategy that helps you determine what article to write when. Alternatively, we can also write the articles for you, freeing up your time to focus on other things.
Online Reputation Management (ORM): Customer reviews and online discussions can make or brake a company. If someone were to search for your company’s name online will they encounter bad reviews, discussions or posts about your business? If so, they will most likely not use your services. We can help you reduce and all together avoid this, by helping you monitor and manage your online reputation. Don’t make the mistake of ignoring negative content about your company – your potential customers surely won’t!
Social Media Marketing: Social Media is a powerful tool to promote your brand, company or persona. Click here to view our Social Media services.
For more information about our Online Marketing and Strategic Consulting and services, please click here to contact us.